Since launching in June of 2021 as the first TV show in history about the sports card hobby,

The Card Life has aired more than 32,000 times on 34 regional sports networks across the U.S.

That equals over 712,000 minutes of positive content about the sports card hobby airing on mainstream sports networks, exposure the hobby hasn’t had in its entire existence.  

On a new episode each month, Kansas City Royals pitcher Matt Strahm is in a different city, showcasing the people, places, collections, stories and cards that make collecting sports cards more than just a hobby.

On average, an episode of The Card Life airs more than 18 times every day and 530 times per month across the U.S., and has a Nielsen-rated audience of 900,000 viewers per month.

It is one of the most aired shows on television, of any genre, across the country every month.

The Card Life networks are the TV home of dozens of MLB, NHL, NBA, WNBA, minor league, semi-pro and college teams, with about 1/3 of show airings before and after live games or their pre/post-game shows. The most common airtimes of The Card Life are 6:30pm, 5:30pm, 10:30pm, 2:30pm and 6pm.

After 30 days of exclusive broadcast airings, The Card Life episodes are posted on YouTube, where episodes have been viewed more than 435,000 times.

Sponsorship Reach and Data

The Card Life airs an average of 530 times per month.