Since launching in June of 2021 as the first TV show in history about the sports card hobby,

The Card Life has aired more than 14,700 times on 28 regional sports networks across the U.S.

That equals over 440,000 minutes of positive content about the sports card hobby airing on mainstream sports networks, exposure the hobby hasn’t had in its entire existence.  

On a new episode each month, Philadelphia Phillies pitcher Matt Strahm is in a different city, showcasing the people, places, collections, stories and cards that make collecting sports cards more than just a hobby.

On average, an episode of The Card Life airs more than 14 times every day and 430 times per month across the U.S., and has a Nielsen-rated audience of 750,000 viewers per month.

It is one of the most aired shows on television, of any genre, across the country every month.

The Card Life networks are the TV home of 14 MLB, 16 NBA, 14 NHL and dozens of college teams, with about 1/3 of show airings before and after live games or their pre/post-game shows. The most common airtimes of The Card Life are 6:30pm, 5:30pm, 10:30pm, 2:30pm and 6pm.

After 30 days of exclusive broadcast airings, The Card Life episodes are posted on YouTube, where episodes have been viewed more than 366,000 times.

Sponsorship Reach and Data

14,700 total airings in 44 months on 29 networks.

Average of 430 airings per month